Happy Chinese New Year!

2012 is The Year of the Dragon, the most powerful symbol of the zodiac. Traits include power, strength, luck, abundance, intelligence and self-assuredness.

To help kick off your powerhouse year, YellowMan Authentic Tattoo Clothing is offering 15% off select performance-wear clothing with dragon artwork. Just pick out your dragon-print item at yellowman.com and enter “DRAGON” in the promo field at checkout. YellowMan offers premium clothing with silky-smooth, lightweight performance fabrics that are perfect for fashion or sport. Orginal artwork produced by the world’s top tattoo artists makes YellowMan a truly remarkable, wearable-art must-have for every wardrobe.

YellowMan Year of the Dragon

The characteristics of the Dragon Sign are tempered by one of the five Chinese elements of Metal, Water, Wood, Fire and Earth overlaying a 5-year cycle of characteristics on the original 12-year cycle.

So what is the Dragon sign for 2012? Here is a snippet:

THE WATER DRAGON 1952 AND 2012
Water has a calming effect on the Dragon’s fearless temperament. Water allows the Dragon to re-direct its enthusiasm, and makes him more perceptive of others. These Dragons are better equipped to take a step back to re-evaluate a situation because they understand the art of patience and do not desire the spotlight like other Dragons. Therefore, they make smart decisions and are able to see eye-to-eye with other people. However, their actions can go wrong if they do not research or if they do not finish one project before starting another.

The Water Dragon is less selfish and opinionated than the other Dragons. He is more inhibited and less power-hungry. He can accept defeat without recriminations. He makes a good negotiator as he knows when, where, and how to apply pressure. He has a tendency to be over-optimistic and needs to learn how to relinquish what is unfeasible so that he can concentrate his energies on the most rewarding endeavors.

There are countless other interpretations and meanings behind the ancient Chinese Water Dragon. But one thing is certain: it is powerful and mighty. It is what anyone could possibly want to start off a successful and enlightening year. Make it a good one!

YellowMan's new, edgy and whimsical "Burnout" shirt is packed with energy, color, and style.

Are you reaching your burnout point from this year’s Holiday shopping frenzy? Looking for a way to release your pent-up angst without undue fallout? Or maybe you simply want to be a bit jagged on the edges and show a bit of pizazz. If any of this sounds appealing, then YellowMan’s new Burnout shirt is for you!

Truthfully, this shirt isn’t ONLY edgy, it’s actually quite beautiful. The detail in the art is super sharp, and you can get lost in finding new things hidden there. The colors are also surprisingly sophisticated, and look excellent with a pair of rugged jeans or beneath a jacket for a slick flare.

So what IS in the art and what does it mean? As with all art, interpretation belongs to the beholder, and this print has a LOT to contemplate. There’s the Eddie-like (you Iron Maiden fans out there know the reference) evil skull with a “third eye” (Tool fans will appreciate this one). He (or she, perhaps?), adorned with a crown and necklace of skulls, opens up his mind in a burning puff of smoke. The expression is one of intent and confidence. Rebellious and irreverent.

Detail of YellowMan's "Burnout" shirt.

Imagine yourself spiraling down a snowy precipice on your snowboard wearing this shirt (yes! it makes an excellent base layer!) while your friends cheer for your gnarly wipeout. Or maybe you want to amp yourself up for a frigid spin on your motorcycle (as a base layer this shirt will help keep you dry and warm – not just because of the flames). Or perhaps you want to be the life of the party (believe it or not, this shirt can be formal!), styling the classy colors beneath a sharp blazer (pun intended!)

The possibilities are endless… The main thing is that you can make this your own. You wear it how you want to.

Check out YellowMan’s Burnout shirt for Men here.

YellowMan’s 15% OFF Holiday Sale ends TODAY! Dec 15, 2011.

To take advantage of this offer shop at yellowman.com and enter HOLIDAY11 in the Promo Code field at checkout. *Offer does not apply to newly added products or YMX products a ymxbyyellowman.com.

This is a RARE opportunity to get premium YellowMan shirts at a discount. Shop Now.

YellowMan is now offering 15% OFF all products (except for NEW additions) at yellowman.com. Just shop as you normally would and enter “HOLIDAY11” in the promo code at checkout to receive your discount.

YellowMan also offers FREE ground shipping, so if you are in the gift-giving mood you might want to factor that into your time-sensitive holiday savings!

This offer is only good at yellowman.com until December 15th!

YellowMan introduces the Chinese Lions tattoo shirt for women.

YellowMan celebrates Asian tradition with the spectacular new Chinese Lions tattoo shirt for women.

Chinese guardian lions, otherwise known as Foo Dogs in the West, have held protective powers over Chinese imperial tombs, palaces and temples since the Han Dynasty (206 BC-AD 220). After being formalized in the Ming and Qing dynasties the regal creatures have been popularized beyond palaces, and can be seen in front of hotels, restaurants, and even in front of houses.

Here’s what Wikipedia has to say about Guardian Lions:

The lions are always presented in pairs, a manifestation of yin and yang, the female representing yin and the male yang. The male lion has its right front paw on an embroidered ball called a “xiù qiú” (绣球), which is sometimes carved with a geometric pattern known in the West as the “Flower of life” The female is essentially identical, but has a cub under the closer (left) paw to the male, representing the cycle of life. Symbolically, the female fu lion protects those dwelling inside, while the male guards the structure. Sometimes the female has her mouth closed, and the male open. This symbolizes the enunciation of the sacred word “om”. However, Japanese adaptions state that the male is inhaling, representing life, while the female exhales, representing death. Other styles have both lions with a single large pearl in each of their partially opened mouths. The pearl is carved so that it can roll about in the lion’s mouth but sized just large enough so that it can never be removed.

Guardian lions/Foo Dogs aren’t unique to China. The Shinto in Japan also have celebrated them, and perhaps even predate the Chinese Buddhists. But the lion’s essential embodiment of protection, strength, courage, wealth and success remains essentially the same in both traditions.

Back detail of YellowMan's Chines Lions tattoo shirt

Guardian lions are frequently seen in traditional Asian tattoo, as is represented in YellowMan’s Chinese Lions tattoo shirt. The lions, depicted with decorative colored spots, weave in and out of intricate compositions. As with the sculptural representations guarding imperial palaces, the tattooed lions embrace the wearer with protection, success, and courage.

Check out YellowMan’s Chinese Lions shirt for Women here.