How MadKool Fabric is changing attitudes toward synthetic fabrics

Posted: December 7, 2009 by Andreas Engel in YellowMan Tattoo News
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If you wield the cross sign towards synthetic fabrics take note of this: YellowMan is reshaping attitudes toward fabrics at a staggering rate. During YellowMan’s tattoo art exhibition in Miami, YellowMan has been giving free t-shirt samples away to help familiarize people with YellowMan’s amazing, proprietary MadKool technical fabrics.

Yesterday, for example, a German man (let’s call him Heinrich) came into the exhibition space and was offered a free shirt. He looked at the fabric and scoffed, “I could NEVER wear that!” A YellowMan staff member gave him the pitch about MadKool fabrics; how they breathe and wick moisture from the body, how they have UV and anti-bacterial protection, etc… Heinrich was still resistant, and insisted that cotton was the only thing he could tolerate. His wife pointed out that the shirt was free, and due to her prompting he reluctantly took the shirt and left.

Moments later Heinrich came back with the sample shirt in hand. He didn’t feel good about taking a shirt he would never wear. So he went into the bathroom to try the shirt on and satisfy his certainty he wouldn’t like it. But when he came out of the bathroom, he was beaming, wearing the shirt and declaring “It’s like wearing nothing at all!” He was so happy with the shirt that he wanted to wear it instead of the cotton polo shirt he had formerly been wearing. He left the space a very happy convert.

But the story doesn’t end there. An hour later another man came into the space inquiring about the free t-shirt samples, “I just met a European man that was raving about your shirts,” he said. “He told me to come here. What do I have to do to get one?” This man, too, walked out of the exhibit space a very happy fabric convert, wearing a YellowMan t-shirt made of MadKool technical fabric.

This is only one of many similar encounters regarding YellowMan’s MadKool fabrics. Virtually everyone that tries the fabric loves it. And the word is spreading like wildfire.

MadKool fabrics are made with a Polyester/Spandex blend, offering UV protection, wick moisture away from the body, are anti-bacterial, and hold permanent, vivid prints.


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