Posts Tagged ‘cycling’

Take a pause out of your hectic day and reflect on the meaning of this inspirational story from a loyal YMX fan:

Heidi Dohse wears YMX's Flower Clouds jersey in the Tour de Palm Springs.

When Heidi Dohse was only eighteen years old doctors told her she had a rare heart disease. Since then she has been through countless medical procedures,  including six different pacemaker implants. But the adversities did not stop the passionate, strong-willed part of her heart that has fueled her recovery.  Here is what she has to say:

When I learned that I was going in for open heart surgery last year I asked three of my girlfriends to ride with me as a relay team in the LOTOJA Classic event.  I needed a reason to get better! We wanted to have matching jerseys.  When Heather, one of the riders and buyer at Sturtos, mentioned that YMX was now making cycling jerseys… well… it was a done deal. That is what I wanted us to wear.  Together we all voted on the Flower Cloud jersey because of the beautiful and inspirational colors and flowers.  I have to say that I LOVE that jersey! 

Heidi Dohse and her friends voted on YMX's Flour Clouds jersey to commemorate her one-year anniversary of heart surgery.

Though I have a drawer full of cycling jerseys, my YMX is my favorite. I love the way it looks but even better is the way that it performs.  I am riding mostly 100 mile and 200 mile events and my YMX jersey breaths, wicks, and feels good against my skin the whole time.  When it is cold I layer one of my YellowMan base layer tops underneath. 

Heidi Dohse crossing the 2010 LOTOJA finish line in YMX's Flower Cloud jersey.

Heidi Dohse crossing the 2010 LOTOJA finish line in YMX's Flower Cloud jersey.

The above photograph was featured in Las Vegas 2010 Go Red for Women where Heidi Dohse served as the key note speaker.

You can get some veteran advice from Heidi at http://www.lotojaclassic.com/main/index.html. Navigate to Event Info > Veteran Advice > Heidi Dohse.

More about Heidi Dohse here.

YMX salutes Heidi Dohse for rising above Life’s obstacles and carrying on a winning spirit! Do you have a YMX story? Let us know or join the discussion on the new YMX Facebook page.

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The Terry Summer 2010 Catalog is out, and YMX is shown in its full glory on two full spreads! The YMX cycling jerseys, YMX tanks and other YMX cycling tops shown in the catalog are made exclusively for Terry, and are all made with the ultra-comfortable MadKool fabrics you know and love. Add some flare to your outdoor experience this Summer, and wear YMX for Terry!

YMX cycling jerseys are featured in Terry's Summer 2010 catalog

YMX cycling jerseys featured in the Terry Summer 2010 catalog are made exclusively for Terry

YMX for Terry Summer 2010

YMX is featured in two full spreads in Terry's 2010 Summer Catalog.

Dyba-YMX

Odessa Gunn wears a YMX jersey at California's GranFondo cycling event. - photo by Ron Wu

Athleta VP for Marketing, Paula Dyba, recently participated in the California GranFondo cycling event. Luckily for YellowMan/YMX, she brought along her photographer, Ron Wu. She chronicled her experience at the event, and wrote a heart-felt tribute to commemorate YellowMan founder Peter Mui. It’s a good read.